Content that tells your story - softly
Hi, I’m Molly, the face behind The Luma Edit.
Based in Brisbane, I’m deeply passionate about wellness, skin health, and thoughtful storytelling through content. With over 8 years of experience working alongside wellness and skin clinics, I’ve seen first hand how time consuming social media can be for business owners already juggling so much.
That’s where I come in!
The Luma Edit was created to take the pressure off. I offer thoughtful, tailored content support, from filming reels to captions, scheduling and creative strategy, so you can focus on doing what you do best, while I bring your brand story to life online.
Whether you’re a local skin clinic, a health brand, or a soulful service provider, I’m here to help you show up consistently with content that tells your story, softly.
Services
At The Luma Edit, services are designed to feel supportive, flexible, and genuinely aligned with your business. Whether you need someone to shape your content ideas, step in to film, or take the pressure off by managing everything end to end, the focus is always the same: thoughtful content that tells your story naturally.
Each offering can stand alone or work together, allowing you to build a content rhythm that feels sustainable, intentional, and true to you.
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We’ll take a look at your brand’s voice, content flow, and the gaps you might not have time to fill, so you can feel clear, confident, and backed in our next steps.
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2 hours on site, 4 feed posts (reels), caption guide, complimentary reel covers included.
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Strategy on arrival: alignment chat before filming, 4-6 reels edited and captioned, raw footage supplied on a drive for personal use.
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6 hour session (can break up into 2 sessions), 3-4 feed posts weekly, captions provided, content schedule provided week by week, raw footage supplied on a drive for your personal use, plus EOM performance metrics (reach, saves, engagement)
Additional Filming Add On | 2 Hours $400: Up to 2 hours of filming, ideal for events, viewings etc once the monthly package’s 6 filming hours are exceeded.
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Month in Motion + 5–7 stories weekly, comment monitoring & replies, DM responses (enquiries, FAQs, bookings guidance), community engagement on aligned accounts, weekly check-ins.
Additional Filming Add On | 2 Hours $400: Up to 2 hours of filming, ideal for events, viewings etc once the monthly package’s 6 filming hours are exceeded.
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30 Day Concept Calendar | Content ideas tailored to your brand, audience, and goals, so you’re never stuck wondering what to post. (I will work with your existing assets or suggest concepts you can create)
The Luma Lens | Audit | Page/bio/highlight audits, all insights come in a simple, easy-to-read PDF, plus an optional 30-minute chat to walk through recommendations and plan your next steps.
Mini Story Package | 8-10 story slides, captions, and interactive elements. (Client content needed if not captured during an on-site Luma Edit session)
Marketing Email / Blog Posts | Promotional, seasonal, educational email written and designed.
Educational Carousels | Optional topic suggestions if you're unsure what to post. (4 slides)
No Editing | Raw Footage Only | x2 hours minimum
Schedule a complimentary call
A complimentary discovery call allows us to explore your goals, your brand, and the kind of support you’re looking for. It’s a relaxed conversation designed to understand your business and determine which services would best suit your needs. There’s no obligation, just clarity, alignment, and a chance to see if The Luma Edit is the right fit.